Many have asked about the origin of the Syndicate. It did not begin in a boardroom: it began in a poorly lit basement gym during an over-enthusiastic set of Bulgarian split squats. Kimi Hew realized that the fitness industry was suffering from a critical lack of technical irony. The Syndicate was formed to rectify this.
The Protocol Shift
The Syndicate is not just about mass: it is about intelligence. We use satirical observation to dismantle the fluff of the “fitness influencer” world. We don’t want your “vibes.” We want your technical displacement data. We are the architects of theized assets.